For years, we've been working on the software of the incredibly popular Philips Hue light bulbs. We are very proud that we, together with Google, were asked to set up the entire cloud infrastructure for the first globally successful Internet of Things product. We use the Google Cloud Platform to make sure you can control your lights from anywhere, at any time, be it via voice-control or from one of the many apps.
Philips Hue has used the Google Cloud Platform since its inception. While becoming the leading smart lighting solution for everyone, it outgrew Google's more managed solutions like App Engine and App Engine Flex (then still called Managed VM's). Therefore, we switched to Google Container Engine which gives us the perfect mix between hands-on control where needed, and hands-off 'just works' for the rest. It allows us to better serve our customers by using long-running websocket connections that run more cost-effective and efficiently than any other cloud solution allows. With it, we can provide global coverage with low latency in a reliable way.
The Hue light bulbs are still the IoT example which all other devices and services want to connect with.