How we work at Q42

We prefer to start building immediately. You have a fantastic idea, so you want that too! But that's not always the best way. So we'll start with other things. Like asking a lot of questions.

Our process has eight steps. But product development does not always go as planned. So sometimes things get mixed up, and sometimes it makes sense to start at a different step.

1. Your challenge

Are we the right party for you?

The best work is done by teams that get energy from that work. It's somnething we firmly believe in. We love ambition and technical challenges, and we like to realize that with customization. If we have chemistry, then we are all excited to build beautiful things together!

2. Strategy

Your puzzle, our puzzle

What are you trying to achieve, for whom, with which business case? In sthis step we ask all those questions. We want to understand your challenge, so that we can build the right thing. We look at the technical possibilities and together we choose the best strategy for your product. Both for the end user and your organization.

We do this, for example, in a jumpstart.


Always start with the hardest, we believe. A digital product often presents a complex technical challenge. In the form of a jumpstart, we build a proof of concept within a week to make sure that an idea is feasible. The insights from the prototype form the basis for our project approach.

3. Architecture

The right choice is half the battle

An app that changes people's behaviour. A website that can handle millions of visitors at the same time. Such products require the right technology. Our choice of architecture in the beginning decides whether your product will soon be scalable and able to amaze the end user. We always take this into account in our tech stack. We are not tied to one technology, and we like to choose cloud solutions that require little management, for example.

4. Design

Imagining the dream

We work together with the best Dutch design agencies and freelance designers. Together with them we create a concept that makes the dream a reality.

5. Build

Producing code

Every digital product requires a different solution. Whether a native or cross-platform app is better suited for your product depends on whether you are a start-up or a corporate. That is why we provide customization. And we work agile. In this way we can work together while learning towards a product that makes an impact.

Test, test, test...

Learning involves testing of course. We want to know how people really use your app or website to ultimately make the product even better. We therefore test continuously. With a permanent external tester in the team, validated learning and usability testing with real end users: only by making quick adjustments you can improve a product.

6. Team

Prepare your team for product growth

Your app or platform will be up and running soon, then what? Setting up your team for the further development of your product is just as important to us as the product, especially for startups. We work with your own developers on the product and train them in our approach.

7. Launch


The launch is the moment we all live towards together. In practice, it is less exciting than it sounds. We often deploy an app in phases and a new website is always 'in acceptance' before we turn the button. Nevertheless, we do like to take a moment with you to eat cake.

And beyond...

The work is only just beginning

When setting up new products, we always take a follow-up into account in our tech stack. If you want to develop further with us, we provide smart choices with validated learning. If you want to manage the product yourself, we will help your own developers with the transfer. After all, the more successful your product and the happier your customers, the bigger our smile.

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