Nation Media Group Daily Nation Website
After we created the Volkskrant app in 2018, we were recommended by De Persgroep to Nation Media Group, publisher of one of the largest newspapers in Africa. This Kenyan media group wanted to completely renew its website Daily Nation.
In a jumpstart, a digital strategy was established and we tested with monetization. The new website will make it possible to have people pay for articles. We also help the publisher to learn from the available data.
The first part is now live. In the meantime, we are continuing to work on a newspaper website that is fully optimized for mobile use in situations with poor data connections making it technically very challenging, besides being a special adventure to work for such a large newspaper in Africa.